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Tea Shop

For Tea Shop, which serves its customers fresh tea and food and offers franchises, we designed a mobile-first interface that reaches from the menu and product pages to the franchise pages.

We structured the pages to be easy to browse with one hand on a phone, and told the brand’s story through illustrations and handwritten headings. By putting brand promises such as “tea brewed every 15 minutes” front and centre in the headings, we gave the interface a warm, friendly character.

Client
Tea Shop
Year
2022
Region
Türkiye
Work
Mobile-first interface design
Tea Shop interface on a phone: “yeni nesil Teashop’a gel, çayla kendini bul” (come to the new-generation Teashop, find yourself with tea)

Design language

We created a palette that balances the burgundy brand colour with tea-leaf green. With strong-brewed tea tones in the illustrations and handwriting in the headings, we gave the brand a friendly, warm character.

  • #681030 Burgundy Brand colour and backgrounds
  • #088078 Green Tea leaves and highlights
  • #907048 Brewed tea Illustration tones
  • #FFFFFF White Interface background

What we did

  • Mobile-first interface

    A page structure built for mobile use and easy to browse with one hand on a phone.

  • Brand language

    A warm, friendly visual language built with illustrations, handwritten headings and a burgundy and green palette.

  • Menu and product pages

    Menu and product page design for teas and food, in line with the brand language.

  • Franchise pages

    Pages designed in the brand’s visual language for franchise applications and information.