Tok BBQ
For Tok BBQ, Türkiye’s first smokehouse, which has slow-cooked meat over a wood fire at low heat all year round since 2017, we designed a website that takes the brand’s story online.
We built a visual language that puts photos of fire, wood and meat front and centre on a dark background and brings the smokehouse atmosphere to the screen. By bringing the menu, the cooking method and the contact details together on mobile-friendly pages, we helped visitors get to know the restaurant at first glance.
- Client
- Tok BBQ
- Year
- 2019
- Region
- Türkiye
- Work
- Restaurant website design
- Service
- Websites and e-commerce
- Industry
- Restaurants and beach clubs
Design language
By using a fire colour for headings and highlights on a charcoal-toned dark background, we carried the warmth of a wood fire into the interface. A switch to a cream background in the light sections creates a balanced reading rhythm between dark and light areas.
- #B8763E Fire Headings and highlights
- #1C1612 Charcoal Background and text
- #F6F1EC Cream Light section background
What we did
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Restaurant website
A mobile-friendly restaurant site with the smokehouse story, menu and contact pages.
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Visual design
A visual language built on photos of fire, wood and meat against a dark background.
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Menu pages
Menu pages that present meat slow-cooked over a wood fire and signature dishes.
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Contact and location
A page that brings together the address, a map and contact details for bookings.