Aloha Yachting
Aloha Sailing charters skippered and bareboat yachts in Fethiye, Göcek and Marmaris, carrying the guest experience its team offered for years on their own boats into a boutique approach to service. For them, we designed a complete digital infrastructure from the charter site to operations management.
We developed boat pages that present the fleet, from Lagoon and Bali catamarans to a Bavaria sailing yacht and a 30-metre gulet, with a daily availability calendar and prices calculated by season. Extra services, card deposits and the yacht charter agreement became a natural part of the booking flow.
With a content structure that stretches from the Göcek blue cruise route to bay guides, we carried out SEO work aimed at giving the site a strong position in search engines. By setting up a CRM where the team manages occupancy, seasonal prices, guests and payments from one panel, we made the whole process trackable, from sale to voyage.
- Client
- Aloha Sailing
- Year
- 2023
- Region
- Fethiye, Göcek and Marmaris
- Work
- Charter platform, seasonal pricing, payments, CRM and SEO
- Industry
- Boat and yacht tourism
How Aloha Yachting works
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Chooses a boat
The guest filters the fleet by boat type and sees a daily availability calendar on the chosen boat’s page. We designed a flow where a Saturday-to-Saturday week can be picked, and availability and the weekly price checked with a single tap.
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Explores the route
The site’s route guides describe, stop by stop, the blue cruise from Göcek to Tersane Island, Cleopatra Bay, Bedri Rahmi Bay and the Yassıca Islands. By linking the guides to the boat pages, we let guests move straight from the route they imagine to a booking.
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Books with a deposit
As the guest picks extras such as transfers, a Seabob or drone filming, the total updates instantly. A 30% deposit on the seasonal price is taken by card, the charter agreement is accepted and the booking is recorded on the guest’s card in the CRM.
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Aloha is found in search
Each route and bay guide is prepared for search engines with its own focus keyword, title and description. With a content structure that links the guides to the boat pages, we set up an SEO framework that steadily grows the site’s search visibility.
Admin panel
The team manages fleet occupancy, seasonal prices, guests and payments from one place, in the admin panel behind the site.
Design language
We made the midnight blue of the mermaid logo the main colour and the sun’s orange the colour for bookings and actions. By placing bay and boat photos at the centre of the pages, we gave the brand the airy, inviting character of Göcek.
Roboto
Regular 400 Medium 500 SemiBold 600
Lagoon 410s2, 4 kabin, 4 banyo
- #083850 Midnight blue Logo, headings and menu
- #F88000 Sun orange Booking buttons and accents
- #D8F1DF Available green Free days on the calendar
- #FFFFFF White Page background
What we did
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Boat site
Boat pages presenting the catamaran, sailing yacht and gulet fleet with cabins, ports and photos.
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Availability calendar
Daily availability for each boat and an instant price check by weekly selection.
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Occupancy check
A weekly occupancy calendar for the boats and a check that stops the same week being sold twice.
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Seasonal pricing
Low, mid and high season prices and extra service fees managed from a single table.
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Extras and payment
Extras such as transfers, Seabob, massage and drone filming, with a 30% deposit by card.
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Charter agreement
The Aloha Sailing yacht charter agreement, accepted within the booking flow.
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CRM
Enquiries, quotes, bookings and payments gathered on a single card for each guest.
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Route and bay guides
A content structure that links the Göcek blue cruise route and bay guides to the boat pages.
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SEO service
Search engine visibility work through keywords, titles, descriptions and internal links.
