Home City AVM
We led the digital process for Home City, Türkiye’s first furniture and home decor shopping centre, which opened in Pendik on the Sabiha Gökçen Airport link road, from a pre-opening promotional site to the admin panel.
Before the opening, the first site for prospective investors and tenants brought together the architecture, visuals, floor plans, leasing process and e-catalogue. On the site renewed after the centre opened, we drew the floor plans from the architectural drawings so that visitors can find the store they want and see how to get to the centre.
We developed a custom content panel for the centre’s management to keep stores, events, offers and news up to date. We set it up so that every store published from the panel appears automatically in the directory, on the floor plan and in search results.
- Client
- Home City
- Year
- 2021
- Region
- Pendik, Istanbul
- Work
- Shopping centre website, floor plans, directions guide and admin panel
- Service
- Websites and e-commerce
How Home City AVM works
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Finds a store on the floor plan
The visitor selects a category or store, and the store they want is marked on the floor plan. We drew the plans from the centre’s architectural drawings, so every store’s position is shown as it really is.
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Sees how to get there
On the directions page, the visitor sees the centre’s location and the airport link road on a map. By bringing the rail and İETT bus options onto the same page, we explained how to reach the centre on a single screen.
Admin panel
The centre’s management keeps stores, events, offers and news up to date from a single panel.
Design language
We carried the navy from the logo into the headings and brought the centre’s red forward in the menu bar and promotional areas. By repeating the curved line from the logo as large red shapes across the pages, we gave the brand a dynamic, recognisable visual language.
Montserrat
Regular 400 Bold 700
Türkiye'nin Concept Mobilya Merkezi
- #BE1E2D Red Menu bar and promotional areas
- #132D46 Navy Logo text and headings
- #C18E00 Gold Logo mark
- #FFFFFF White Page background
What we did
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Pre-opening site
A promotional site presenting the architecture, visuals, floor plans, leasing process and e-catalogue to prospective investors and tenants.
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Floor plans
Interactive plans drawn from the centre’s architectural drawings, showing each store’s position floor by floor.
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Store directory
Search by brand and category, with each store’s floor and location in the centre.
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Directions guide
A directions page showing the airport link road, rail and İETT bus options on a map.
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Offers and events
Sections that keep visitors up to date with promotions, events, news and announcements.
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Store and event management
Management of store, event, offer and news content from the panel, with date scheduling.
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Gallery
A gallery page presenting photos and videos together.
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Corporate pages
A corporate information structure with about us, leasing form, human resources and contact pages.
