Hunkar Food
Sorgel Distribution was founded in Strasbourg in 2010, and since 2016 it has offered halal frozen food products under its own distribution brand, Hunkar Food. For Hunkar, we built a complete digital system spanning design, software and infrastructure.
We designed the French-language, mobile-friendly brand site with a visual language that puts the products and the brand story first. We developed an ordering infrastructure that handles orders from grocery stores and restaurants together with case and cold-chain details.
For the logistics team, we designed a panel where orders are split into the day’s delivery rounds and deliveries are tracked on a map. With a fleet screen that monitors the location, cargo temperature and service dates of the cold-chain vehicles, we made the distribution process trackable end to end.
- Client
- Sorgel Distribution
- Year
- 2023
- Region
- Strasbourg, France
- Work
- Brand site, ordering, fleet and distribution tracking
How Hunkar Food works
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Splits orders into rounds
The logistics team splits orders from grocery stores and restaurants into the day’s delivery rounds. By adding each order to a round with its product, case and cold-chain details, we brought shipment planning together on one screen.
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Follows deliveries on the map
Once a round starts, the vehicle appears on the map, and the stop order, estimated arrival times and delivered orders update in the list. Linking delivery confirmation to the same screen lets the team follow every stop at a glance.
Admin panel
The logistics team manages orders, delivery rounds and the cold-chain fleet from a single panel.
Design language
With the red we used in the brand and campaign areas, we gave Hunkar a strong, appetising accent. We highlighted the "Goût unique" label in green and used a dark tone for text and the menu, keeping the interface clean and readable.
- #D82838 Red Brand and campaign areas
- #2E8B3E Green "Goût unique" label
- #1E1A18 Dark Text and menu
- #FFFFFF White Page background
What we did
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Brand site
A French-language, mobile-friendly site that brings together the products, the brand story and contact details.
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Design
A consistent design language across every touchpoint, from the brand voice to the interface.
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Ordering infrastructure
An ordering structure that handles grocery and restaurant orders with case and cold-chain details.
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Distribution tracking
Splitting orders into rounds, planning the stop order and collecting delivery confirmation.
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Fleet tracking
Monitoring location, cargo temperature, and service and inspection dates for cold-chain vehicles.
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Infrastructure
Technical infrastructure management covering the setup and operation of servers, databases and applications.