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Kefaluka Resort

We provided social media design support for Kefaluka Resort, a holiday village that runs down to the sea in Bodrum, from Instagram post templates to content series.

Templates that keep the logo placement, a thin white frame and the colour palette the same in every post give the profile a unified look. In food posts, we highlighted the name of each dish with a handwritten heading, telling the story of the hotel’s cuisine in a warm voice.

We built bay and sunset shots into recurring series such as "A day at Kefaluka", bringing the atmosphere of a day at the hotel into the feed. We supported the food, bay, room and event content with a weekly publishing plan and short captions.

Client
Kefaluka Hotel
Year
2022
Region
Bodrum
Work
Social media design and post templates
Kefaluka social media post: Kabak çiçeği dolması (stuffed courgette flowers)

How Kefaluka Resort works

  1. Browses the profile feed

    Food, bay, room and event posts go out on the profile to a weekly plan. By keeping the frame and logo in the same position in every shot, we gave the profile a consistent, easily recognisable look.

Design language

We combined the navy logo and headings with the sea blue of the bay and sky shots and the sunshine yellow of the food posts, creating a palette that reflects Bodrum’s summer colours. Handwritten headings and the thin white frame on every post give the feed a warm, elegant character.

  • #003888 Navy Logo and headings
  • #50B8F8 Sea blue Bay and sky shots
  • #F0D060 Sunshine yellow Accent in food posts
  • #FFFFFF White Frame and background

What we did

  • Post templates

    A template system that keeps the logo placement, frame, colour and typeface the same in every post.

  • Content series

    Recurring series such as "A day at Kefaluka" for food, bay, room and event content.

  • Handwritten headings

    Handwritten headings naming the dish or the moment, adding a warm touch to each post.

  • Weekly plan

    A weekly publishing plan that keeps posts, Reels and stories flowing regularly.

  • Captions

    Short captions that accompany the posts, written in the brand’s voice.

Kefaluka social media post: A day at Kefaluka, a bay and a sailing boat
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