Kefmann
For Kefmann, which supplies and distributes chemicals on a global scale across a wide product range, from cosmetics to water treatment and from paints and polymers to food additives, we designed a holistic digital infrastructure from the corporate site to operations management.
With an integration layer that connects to supplier and manufacturer APIs, we developed a catalogue that automatically pulls prices and stock levels for more than 10,000 products and keeps them up to date. By presenting the products in seven main categories with A to Z filters, we let buyers reach the chemical they need in a few steps.
We brought the entire sales process into a single CRM, from the quote request on the site to the order, and from the customer card to pro forma invoices, invoices, COA and SDS documents. We made shipments from the Istanbul warehouse, which travel worldwide by truck and ship, traceable through their container, vessel, customs and paperwork stages, and built a structure that keeps the customer informed at every step by email, WhatsApp and a tracking link.
- Client
- Kefmann
- Year
- 2025
- Region
- Istanbul, worldwide
- Work
- Corporate site, supplier API integration, CRM and shipment tracking
- Service
- API and system integrations
How Kefmann works
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The catalogue updates itself
Data from supplier and manufacturer APIs is processed in a sync layer and passed into the catalogue. Price and stock changes for more than 10,000 products, along with new products, appear in the categories automatically.
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A quote becomes an order
A quote request that the buyer sends from the product page lands on the CRM board. The team sends the pro forma invoice by email and turns the approved quote into an order with its COA and SDS documents, and the customer is kept informed at every step by WhatsApp and email.
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The load leaves Istanbul
The order travels from the warehouse to the port by truck and, after customs and paperwork, reaches the ship in a container. As the ship sails through the Dardanelles into the Mediterranean, container, vessel, booking and estimated arrival details are tracked live at every stage.
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The customer tracks the shipment
Once loading onto the ship is complete, the customer receives a tracking link on WhatsApp and the shipping documents by email. The buyer follows the container’s location, stages and estimated arrival on their own screen.
Admin panel
The sales and logistics teams manage customers, quotes and shipments all over the world from the admin panel behind the site.
Design language
We made Kefmann’s dark grey logotype and red star mark the core language of the interface. By using red for quote buttons and key actions and neutral greys for long product lists, we gave a technical catalogue a clean, corporate look.
Roboto
Regular 400 Medium 500 Bold 700
Achieve what’s possible
- #A81916 Kefmann red Logo mark, quote and action buttons
- #333333 Dark grey Logotype and headings
- #F6F4F1 Light background Card and filter areas
- #FFFFFF White Pages and product lists
What we did
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Corporate site
A corporate structure with about us, products, why Kefmann and contact pages.
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Supplier API integration
Prices and stock levels for more than 10,000 products, pulled and updated automatically.
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Product catalogue
A chemical product catalogue with seven main categories, search and A to Z filters.
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Quote and order CRM
The whole sales process, from the quote request on the site to the order, managed on a single board.
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Customer card
Customer records that keep companies, contacts, past quotes and orders together.
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Document management
Pro forma invoices, invoices, certificates of analysis (COA) and safety data sheets (SDS).
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Shipment tracking
End-to-end tracking of truck and ship stages, with container, vessel and booking details.
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Customs and paperwork
Tracking of customs declarations, certificates of origin and bills of lading (B/L).
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Customer notifications
Email, WhatsApp and a tracking link at each order and shipment stage.
