Kefmann Yacht
For Kefmann Yacht, which provides luxury yacht charter, yacht building and yacht sales from Istanbul and New Jersey, we carried out a holistic brand project from logo design to signage and a website.
For the logo we developed four separate concepts based on a yacht silhouette, a sailing boat, a wave and a seashell, and prepared light and dark background versions of each. We applied the yacht silhouette logo with the “Luxury Charter & Sales” tagline to a navy sign, which took the brand to a physical touchpoint.
On the website we brought the charter, yacht building, sales and destinations sections together with about us, blog and contact pages. We paired featured yacht cards, listed with port details from the Caribbean to Göcek, with a call to charter, creating a structure that guides visitors towards an enquiry.
- Client
- Kefmann Yacht
- Year
- 2025
- Region
- Istanbul and New Jersey
- Work
- Logo concepts, signage and website
- Service
- UI/UX and product design
- Industry
- Boat and yacht tourism
Design language
By drawing the logos with fine lines and widely spaced letters, we reflected the elegance of the yachting world in a simple language. By preparing navy and white versions of each concept, we gave the brand a flexible identity that works on any light or dark background.
- #152036 Navy Logo and sign background
- #FFFFFF White Logo on dark backgrounds
What we did
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Logo concepts
Four separate logo concepts based on a yacht silhouette, a sailing boat, a wave and a seashell.
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Light and dark use
White and navy versions of each concept for use on light and dark backgrounds.
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Taglines
The Luxury Charter & Sales and Luxury Charter taglines used with the logo.
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Signage
The yacht silhouette logo applied to a wall sign with a navy background.
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Website
A corporate site with charter, yacht building, sales, destinations, about us, blog and contact sections.
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Featured yachts
Yacht cards with port details from the Caribbean to Göcek and a call to charter.
