Madre Bodrum
For Madre, a restaurant and bar concept with unrivalled sea views in Kadıkalesi, Bodrum, we led a holistic creative process that runs from brand identity to digital communication.
We built a visual identity that reflects the brand’s distinctive character around a bespoke logo bringing together a sun, a woman’s silhouette and an ear of wheat. We carried a palette inspired by earth and sand tones across signage, corporate materials and print, creating a consistent brand experience at every touchpoint.
Throughout the 2025 season we took on social media management, producing professional photography and digital content that put the food, the cocktail culture and the atmosphere of the venue centre stage. With printed and QR menu designs, we extended the brand’s visual coherence into the guest experience as well.
- Client
- Madre Bodrum
- Year
- 2025
- Region
- Bodrum
- Work
- Brand identity, social media management and menu design
- Industry
- Restaurants and beach clubs
How Madre Bodrum works
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Discovers Madre on Instagram
A guest’s first touchpoint with Madre is often Instagram. With a publishing plan of four to five posts a week, we kept the logo placement and colour language consistent in every frame, giving the profile a cohesive look.
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Opens the QR menu at the table
Guests scan the code on the table and reach the menu without downloading an app. Every category, from breakfast to pasta, is listed with descriptions and prices in the same visual language as the printed menu.
Design language
In the logo, we brought a sun, a woman’s silhouette and an ear of wheat together in a fine-lined, elegant symbol. Keeping the earth and sand palette consistent in every application, from signage to menu, we gave the brand the natural, warm character of the Aegean.
Poppins
Regular 400
Kadıkalesi'nde denize karşı
The logo wordmark and headings use Kesto Regular.
- #9A5638 Earth Logo, headings and menu text
- #DCC2A6 Sand Logo background, signage and menu paper
- #1786DE Aegean blue Sea and sky shots
- #891812 Evening red Cocktail and evening shots
What we did
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Logo design
An original logo of a sun, a woman’s silhouette and an ear of wheat, with vertical, horizontal and alternative versions.
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Brand identity
Colour palette, typography and corporate applications such as signage and napkins.
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Photography and content production
Professional shoots and visual editing that capture the food, the cocktail culture and the atmosphere of the venue.
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Social media management
A publishing plan, post designs and on-brand copy throughout the 2025 season.
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Printed menu
A menu design in Turkish and English, in line with the brand identity.
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QR menu
A digital menu with categories that opens on the phone from the code on the table.
